EVOLVE
How did I get here? A choice here a choice there. A contracting job, a job I thought would last forever, soon we realize the whole plan is to EVOLVE.
Charmaine
Nicole
McDougald, MBA.
Salesforce Marketing Cloud (Engineer - Developer - Manager)
15+ Years of experience in Salesforce marketing Cloud. Dynamic and results-driven technologist with a track record of architecting, developing, and optimizing enterprise-grade marketing and CRM solutions across global environments.
A multi-faceted, detail-oriented, and innovative professional specializing in email design system development, personalization, automation, and mobile-first designs. Strong technical background in email development and a deep understanding of customer experience within omnichannel journeys. Expert in translating business and marketing challenges into well-designed solutions to improve performance and generate membership growth. Effective communication of complex technical solutions to non-technical stakeholders, including senior leadership and marketing managers. Understand business requirements and deliver high-quality technical solutions that enable automation and data-driven marketing—recognized for a strategic and proactive approach to implementing creative solutions and coordinating team efforts to provide key deliverables and documentation.
Highly skilled in Salesforce Marketing Cloud and Salesforce Core platforms, with expertise in AMPScript, SQL, JavaScript, and REST/SOAP integrations. Known for translating complex business requirements into robust, high-performing Salesforce solutions through Agile methodologies and structured project management practices. Demonstrate advanced technical acumen in building scalable, data-driven automation frameworks, dynamic email architectures, and end-to-end marketing ecosystems for enhancing engagement, reducing operational inefficiencies, and maximizing ROI. Recognized for collaborating with cross-functional teams, mentoring technical talent, and ensuring timely, high-quality project delivery. Strategic innovator with a strong foundation in digital marketing, CRM integration, and data orchestration. Combines hands-on technical expertise with a forward-thinking mindset to deliver measurable business impact and long-term organizational value.
Technical Expertise
Core Competencies
Salesforce Platforms
Salesforce Marketing Cloud | Email Studio | Journey Builder | Automation Studio | Contact Builder | Content Builder | Einstein | Data Extensions | Audience Builder | Salesforce Core | MC Personalization | MC Ad Studio | Web Studio (Cloud Pages) | MC Personalization | Data Cloud | Agentforce | Financial Service Cloud | Marketing Cloud Connect | Lightning Web Components | Marketing Cloud Intelligence | Salesforce Flow
Development & Scripting
AMPScript | SQL (SOQL) | SSJS (JavaScript) | HTML | CSS | Python | Liquid | Apex | Sublime Text | GitHub | VS Code | Node.js
API Integration
REST | SOAP | JSON | XML | Postman
Methodologies & Practices
Agile | Scrum | Kanban | Technical Documentation | Version Control | QA Testing | Continuous Deployment | Workflow Automation Lucid Charts Technical Writing and Documentation | Omni-Channel Marketing| Agentic Marketing
Tools & Applications
Jira | Confluence | MS Project | MS Planner | Litmus | Taxi for Email | Adobe Creative Suite (Dreamweaver, Photoshop, Flash, Illustrator) | Workday | Parcel.io | DoubleClick for Publishers | Microsoft Office Suite | G Suite (Google Docs, Sheets)
Data & Analytics
Google Analytics | Data Cloud | Power BI | Campaign KPI Reporting | Data Hygiene | CDP/CRM Integration (Simon Data, Salesforce Core) | A/B Testing | Behavioral Segmentation