Charmaine N. McDougald
Salesforce Marketing Cloud
Phone:
352-973-2282
Email:
Address:
Groveland FL 34736
A Bit About Me
Salesforce Marketing Cloud Engineer with extensive expertise in designing and implementing scalable marketing solutions. Proven ability to optimize email marketing initiatives, enhancing engagement and ROI while maintaining compliance with industry standards. Skilled in building modular email designs and automating workflows, resulting in improved campaign performance and reduced execution time. Specializes in cross-functional collaboration and mentoring, driving teams towards technical excellence and strategic marketing automation.
Work Experience
Development & Scripting:
AMPScript | SQL (SOQL) | SSJS (JavaScript) | HTML | CSS | Python | Liquid | Apex | Sublime Text | GitHub | VS Code | Node.js
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API Integration:
REST | SOAP | JSON | XML | Postman
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Salesforce Platforms:
Salesforce Marketing Cloud | Email Studio | Journey Builder | Automation Studio | Contact Builder | Content Builder | Einstein | Data Extensions | Audience Builder | Salesforce Core | MC Personalization | MC Ad Studio | Web Studio (Cloud Pages) | MC Personalization | Data Cloud | Agentforce | Financial Service Cloud | Marketing Cloud Connect | Lightning Web Components | Marketing Cloud Intelligence | Salesforce Flow
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Methodologies & Practices:
Agile | Scrum | Kanban | Technical Documentation | Version Control | QA Testing | Continuous Deployment | Workflow Automation Lucid Charts Technical Writing and Documentation | Marketing Automation | Audience Segmentation & Data Management
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Tools & Applications:
Jira | Confluence | MS Project | MS Planner | Litmus | Taxi for Email | Adobe Creative Suite (Dreamweaver, Photoshop, Flash, Illustrator) | Workday | Parcel.io | DoubleClick for Publishers | Microsoft Office Suite | G Suite (Google Docs, Sheets)
Data & Analytics: Google Analytics | Data Cloud | Power BI | Campaign KPI Reporting | Data Hygiene | CDP/CRM Integration (Simon Data, Salesforce Core) | A/B Testing | Behavioral Segmentation